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Etiquette What is etiquette? Conducting yourself in a professional manner. for example, having good manners and being polite. Why is etiquette important when working in a media industry? Because having a good working relationship with other people allows for jobs to be completed quicker. It is also a highly competitive industry so therefore having people that like you due to your etiquette is more likely to get you future jobs working with the same people. How does etiquette enable others to complete their role successfully? by keeping morale high in order for others to complete their jobs to the best of their ability. By being polite people are more likely to want to impress you by doing their best work. what are the opportunities?
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Advertisement

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time. Media platforms used to advertise: Social media Newspaper Tv  Radio  Billboards Blimp  Magazines Video games Pop up ads  Internet  Electronic boards  Podcasts Evian commercial case study: What is the consistency of the message?  To make people feel young again from drinking Evian.  Who are the different target audiences and why? People who were babies in the 1980s due to the music used, being nostalgic.  People who are active, so typically young due to the setting of the video being in a skate park.  Dream Crazy:  Who are the different target audiences for this campaign? Young children People from difficult backgrounds disabled people
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Branded content

Branded content  is content that is linked to a brand that allows consumers to make a connection with that brand. It is a marketing technique that does not involve traditional advertising. Its purpose is to drive engagement through content and often exists in mediums such as videos, podcasts, articles, and even live events. Branded content does not focus on the actual product as it does the quality of the brand itself. Branded content is a powerful marketing technique that can elicit emotions in its consumers, build trust between consumer and brand, and increase brand revenue. Often receives a negative connotation as skeptics wonder if the hyper-dramatized content often associated with it, is working only for the better of the brand. Branded content is less focused on sale conversion and more interested in creating conversation around the brand. Why is branded content used? Engages through emotion or entertainment Implements storytelling  Makes a social statement ...
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