Advertisement

A campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote a message for a set amount of time.

Media platforms used to advertise:

• Social media
• Newspaper
• Tv 
• Radio 
• Billboards
• Blimp 
• Magazines
• Video games
• Pop up ads 
• Internet 
• Electronic boards 
• Podcasts

Evian commercial case study:

What is the consistency of the message? 

To make people feel young again from drinking Evian. 

Who are the different target audiences and why?

People who were babies in the 1980s due to the music used, being nostalgic. 

People who are active, so typically young due to the setting of the video being in a skate park. 

Dream Crazy: 

Who are the different target audiences for this campaign?

• Young children
• People from difficult backgrounds
• disabled people
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